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Privacy Policy

Nichols Research, Inc., (NRI), established in 1978, is an ISO 9001-2000 Certified survey research and consulting company providing information which helps its clients understand the needs and preferences of their customers.

NRI is committed to maintaining the privacy and security of personal information. We do not conduct sales or direct marketing, nor do we provide personal information to be used for direct contact sales or marketing purposes. Please view our Company information at or contact us at "privacy 'at'" with concerns or questions; or, phone us at 510-794-2990.

Research Survey Information

Personal information provided to NRI is confidential and is combined with information gathered from other survey participants and shown in aggregate unless otherwise evident within the survey. If we indicate that personal information may be included in the research findings, we ensure that the information is treated with the strictest of confidence. We will not mislead a participant regarding the nature of the research or how the information will be used. Please see the section titled “Disclosure of Personal Information”.

As a member of the Marketing Research Association (MRA), the professional association of marketing research companies, NRI adheres to the mandated MRA Code of Standards and Ethics for Survey Research. This code includes requirements for protection of personal information and respondent identifying information. For more information, please visit the MRA Code at

NRI Participant Database Web Site

The only personal information actively collected by NRI is that which is voluntarily provided. NRI does not place files or programs such as “cookies” on an individual’s computer while they are visiting our web site. Individual browsers may send limited system information such as IP addresses and originating web sites; this information may be viewed to help understand how our web site is used.

Personal information is safeguarded on secured systems and is used only for the purpose stated. In order to respond to an inquiry, an email address or other contact information may be requested when we are contacted through "info 'at'". This information is shared with NRI employees on a need to know basis only.

Our survey web site may contain hyperlinks to web sites outside of NRI. Data collection privacy policies may be different on hyperlinked sites not owned by NRI; therefore we recommend that the Privacy Policy/Statement is read for each site visited. Participants consent to the terms of the NRI Privacy Policy and use of their information upon entering the NRI web site.

Email Addresses and Other Communication

NRI may have personal email addresses in its email system or data files that are acquired through:

  • Requests for information submitted to our web site
  • Emails/phone numbers sent to NRI
  • Research surveys completed for NRI
  • Clients who have provided email addresses/phone numbers for research purposes

The CAN Spam act of 2003, applies specifically to commercial emails sent for the purpose of sales or direct marketing. NRI does not fall into this category. However, it voluntarily observes the CAN SPAM act requirements that can be applied to survey research. NRI uses email as a means of communicating to known clients and customers. When email is used to invite respondents to participate in surveys, the following processes are used to ensure we do not send SPAM:

  • We clearly identify ourselves and/or the client when sending an invitation
  • We provide contact information should there be any questions or concerns
  • We provide the option to be removed from future email research invitations
  • We reuse email addresses only as legitimate follow up to survey research

These processes ensure that we contact only those who could have an expectation of being contacted for research purposes.

Disclosure of Personal Information

Under certain circumstances, NRI may be required or permitted by law or court orders to collect, use, and/or disclose personal information; notice may not be required.

In the event of a sale, merger, liquidation, dissolution, reorganization or acquisition of NRI, the acquiring party would agree to be bound by the terms of the NRI Privacy Policy before any information would be transferred.

Personal information may also be disclosed when the survey instrument clearly states that the information will be disclosed or, when a participant makes a request during the survey that can only be fulfilled by disclosing information from the survey.

Who Processes NRI Data?

Only authorized NRI employees, vendors, contractors or partners carrying out authorized business functions are allowed to access NRI data or databases.

Vendors, contractors, or partners who have access to survey information in connection with providing services for NRI are required, at a minimum, to sign a Confidentiality Agreement. The Confidentiality Agreement requires them to keep the information confidential; they are not permitted to use this information for any purpose other than to carry out the services they are performing for NRI.

NRI employees are required to sign a Confidentiality Agreement in which they agree to keep all project and respondent personal information confidential. Employees who violate the Confidentiality Agreement are subject to disciplinary actions, including termination when appropriate.

Information Security

NRI is committed to keeping personal data secure and will take all reasonable precautions to protect personal information from loss, misuse or alteration. This data is stored on our internal network servers that are protected by firewalls and other appropriate security mechanisms.

Children’s Privacy

At Nichols Research, Inc., nothing is more important than respecting and protecting your privacy, including any and all personal information you share with our company. As part of our internal policies to safeguard our respondents' personal information and in adherence to the marketing research industry's recruiting best practices, NRI does not knowingly make direct contact with children under the age of 15 to participate in research activities. If we require survey information from children under the age of 15, we will first contact the parent or legal guardian to arrange the survey activities as well as encourage the parent or legal guardian to closely monitor and participate in the survey activities. If you are the parent or legal guardian of a child whose information is stored in our Participant Database, you may at any time request to review, in its entirety, the information of your child which we maintain in our database. To do so, please send an email directly to "privacy 'at'", or phone us at 510-794-2990 and ask to speak with Amy Shields.

NRI Participant Database

NRI maintains a Participant Database for the purpose of inviting respondents to participate in research activities. Registration into this database is available through a link on the NRI web site. An invitation to participate in future survey research may also be distributed through other means.

Information provided by participants in the registration questionnaire is voluntary and is used for the purpose of identifying eligibility for participation in future survey research. Follow up questions may be necessary to qualify a respondent for specific research studies. Participation in the NRI Participant Database may be discontinued at any time by sending an email to "remove 'at'", or, if you prefer, please contact us at 510-794-2990.

NRI reserves the right to modify and update this policy and its related business practices at any time. Please view this Privacy Policy on a regular basis.